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Session from Dreamforce 2018 ft. speaker from:
Jamie Manning - Boston College
Improvements in ease of use combined with decreased cost is making it possible for alumni relations departments to enjoy the same level of digital marketing sophistication that private industry has leveraged for nearly 20 years. The Boston College Alumni digital marketing team is just such a case. We are radically changing and advancing how we engage with alumni, parents, and friends by leveraging the full feature set of Salesforce Marketing Cloud to gain an intimate knowledge of each alumnus/a in order to provide them with email, social content, and websites that are highly targeted and relevant to their unique needs, ultimately resulting in what we call, 'segments of one.' Join us to hear the whole story.