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Shanee Ben-Zur, Head of Marketing & Growth, Crunchbase
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One of the biggest traps that marketing teams can fall into is thinking that the volume of content we put out into the world, or the number of initiatives we spearhead, is equivalent to the results we drive for our company. Real results are quantifiable on a business’ bottom line--not just at the channel level or through vanity metrics. Marketing teams need to shift from Mad Men to to Mad Scientists--prioritizing impact by focusing on hypotheses and experimentation.
At the end of this session you’ll know:
- How to maximize your team’s impact on business by focusing on the opportunities that matter most
- How to create a fully formed marketing hypothesis with meaningful KPIs
- How to design an experiment that yields results you can trust to inform your future marketing strategies